Data Analytics Maturity: From Reporting to Real-Time Intelligence

The analytics maturity model has four levels: Descriptive (what happened), Diagnostic (why it happened), Predictive (what will happen), and Prescriptive (what should we do about it). Most businesses are stuck at level one.

Building a Modern Data Stack

The modern data stack — dbt, BigQuery or Snowflake, and a BI tool like Metabase or Looker — gives mid-market companies access to analytics capabilities that were previously only available to enterprise-scale organisations.