The Business Impact of Core Web Vitals: Why Page Speed is Now a Revenue Driver
Google’s Core Web Vitals — Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint — are now direct ranking signals. But the business case for performance goes beyond SEO.
The Revenue Case for Performance
Amazon calculated that every 100ms of latency cost them 1% in revenue. Walmart found that a 1 second improvement in page load time led to a 2% increase in conversions. For a site doing £10M per year, that’s £200,000 in incremental revenue.
